Privacy Policy

Effective July 15, 2026 · Confidence Coach is operated by Emouna LLC (emouna.com.mx)

The short version: your coaching data belongs to you. You can see everything the coach knows, export all of it, or delete it forever, from inside the app. We do not sell personal data, we do not put your words in analytics, and we do not track you across other apps.

1. Who we are

Emouna LLC ("Emouna", "we") operates Confidence Coach, a personal development app for iPhone. This policy covers the app and this website. Contact: [email protected].

2. Information we collect

Account information: your email address and sign in identifier (Sign in with Apple).
Coaching content you provide: assessment answers, daily reflections, messages to your coach, your goal, and evidence items you save. Photos added to your Evidence Vault stay on your device and are not uploaded.
Content we generate about you: your confidence scores, coaching profile (including the behavior profile the AI builds from your answers), challenge history, and streaks.
Subscription status: whether you have an active subscription, received from Apple. We never see your payment card.
Usage events: product events such as "check-in started" or "plan generated". These never include the content of your messages.
Diagnostics: crash and hang reports from Apple MetricKit containing technical stack traces, never your content.

3. How we use information

To run the service: generate your daily coaching, compute your scores, keep your history.
To process AI requests: your relevant context is sent to OpenAI's API to generate coaching content and voice audio. We send the minimum needed and request that responses are not retained for training. The numeric score is always computed by our servers, never by the AI.
To improve the product using aggregate, content free usage events.
To keep you safe: messages are screened by moderation systems; content indicating a safety risk pauses coaching and surfaces crisis resources.

We do not sell personal data, use it for third party advertising, or track you across other companies' apps or websites.

4. Where data lives and how it is protected

Data is stored with Supabase (hosted on Amazon Web Services in the United States). Every record is protected by row level security so only your authenticated account can access your rows. Coaching audio is stored privately and served through short lived signed links. Traffic is encrypted in transit.

5. Your controls (available to every user, free or paid)

See and edit the coach's memory: Profile → What My Coach Knows.
Export everything: Profile → Export Personal Data (JSON).
Delete everything: Profile → Delete Account permanently removes chats, profile, scores, plans, evidence, audio, and your account. Subscriptions are managed by Apple and must be cancelled in your device Settings.

6. Retention

We keep your data while your account exists. Deleting your account removes it permanently. Diagnostics and content free usage events may be kept in aggregate form.

7. Children

Confidence Coach is for adults 18 and older. We do not knowingly collect data from anyone under 18.

8. Changes

If this policy changes materially, we will note it in the app before the change takes effect.

9. Contact

Privacy questions or requests: [email protected]. Emouna LLC, emouna.com.mx.